Meet Jonah

I’m a Creative Director who’s spent the better part of two decades trying to understand why people do what they do and how brands can play a meaningful role in that.

Most of my career has lived at the intersection of brand, product, and real life. I’ve worked in agencies, in-house, and now as a co-founder of Worthy Girl, a women’s consignment shop on the North Shore that somehow turned into a case study in repeat behavior, community, and “Stupidly Good Consignment.” Not a phrase I expected to say professionally, but here we are.

What I’ve learned is this: the best brands don’t just communicate. They guide behavior. They take signals, data, habits, context, and turn them into something people can actually feel, act on, and come back to.

That’s the work I like doing.

I still build campaigns. I still care about craft. But I’m most interested in building systems that connect everything. What a brand says, what a product does, and what someone experiences in the real world.

Outside of work, I run (less competitively than I used to), spend a lot of time thinking about things like recovery and consistency, and try to keep up with my dog, Olive, who has significantly better work-life balance than I do.

I also spend way too much time improving and tinkering with the 18-foot center console I built during COVID, which, depending on the day, is either a passion project or a very expensive lesson in patience.

If you made it this far, thanks. If you want to talk about ideas, I’m always up for it. You can reach me HERE